Press Coverage

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The Nation
The 7,383-Seat Strategy
March 22, 2018

The respected start-up Flippable—which raised $600,000 and backed 10 statehouse candidates in Virginia, Washington, Florida, and Delaware in 2017—is endorsing 100 candidates in nine states this year. They are focusing, in part, on districts won by Clinton where a strong Democrat is challenging a Republican, according to co-founder Catherine Vaughan. Flippable plans to start in Pennsylvania and Texas and move on from there.

A Year Ago, They Marched. Now a Record Number of Women Are Running for Office
Jan. 18, 2018

That is the same sense of history and urgency that propels the candidates. “A lot of the women I talk to who are mothers were thinking, What will I tell my kids in 30 years?” says Vaughan, the founder of Flippable. “Will they be able to say that they did something?” They will be able to say they did.

Orlando Sentinel
Democrats aim for a blue wave of millennial voters in Florida
Nov. 24, 2017

“Virginia showed the potential for a blue wave, if people have candidates to support,” said Catherine Vaughan of Flippable. “I do think people have to run everywhere.”

USA Today
Liberal donors band together to plot 2018 strategy
Nov. 15, 2017

Flippable now plans to take aim at 100 seats in 2018 with an eye toward flipping chambers from Republican to Democratic control or breaking GOP super-majorities, said the group's CEO Catherine Vaughan. “The important thing here is to make sure we don’t do what Democrats tend to do, which is: We have a victory and then we go home and don’t vote for a few years," Vaughan said.

These organizers just won big in Virginia. Here's how.
Nov. 9, 2017

After Trump's election, a group of former Clinton organizers decided to form a new startup, Flippable, dedicated to breaking Republican supermajorities and winning some of these states back. State politics isn't exactly romantic  — think of how many of your former Assembly members you can name — and Democrats haven't had a successful track record in the area in a long time.

Almost a year later, Flippable appears to have started to, well, flip that trend. On Tuesday, the group said they won 16 out of 20 races on which they worked.

The Resistance Helped Democrats Win on Tuesday. Now They're Turning to 2018
Nov. 9, 2017

Flippable, another upstart progressive organization which tries to turn local swing districts blue, sent more than $150,000 to five targeted races in Virginia, where Democrats may have won enough seats, pending recounts, to control the commonwealth’s House of Delegates, where Republicans held a 66-34 majority. Of the 20 races they targeted in Virginia, Washington and Florida, they won 16.

New Republic
The Left Had a Great Election Night. Will Democrats Take Advantage?
Nov. 8, 2017

Tuesday’s results were an early victory for Run for Something, Flippable, and Let America Vote, three groups that had highlighted potential swing districts, recruited candidates, and organized volunteers for the resulting races.

Wall Street Journal
Virginia Election Buoys Efforts to Flip Statehouses
Nov. 8, 2017

“What happened in Virginia last night was historic, but it wouldn’t have been enough to swing Pennsylvania or Michigan,” said Joseph Bandera-Duplantier, a co-founder of Flippable, a progressive group dedicated to state and local races. “It’s more crucial now than ever that we continue to do that work to roll back aggressive gerrymandering.”

How did progressives nearly sweep a bellwether Virginia county — and what does it mean for 2018?
Nov. 8, 2017

From before the primaries, Flippable, an organization dedicated to flipping states blue, worked with campaigns to raise funds, gather volunteers and connect them to campaign. Flippable cofounder Chris Walsh said the experience in Prince William County was important for new groups to learn how to coordinate with each other and with candidates.

“We brought to these groups new strategies and new ways of thinking. They gave us institutional knowledge and tools we didn’t have going into it to help these candidates,” Walsh said. “[This was] unifying new organizations and old organizations into a stronger party.”

Expect Bigger Risks from Democrats After Blockbuster Virginia
Nov. 8, 2017

That landslide victory suggests to Catherine Vaughan, CEO of Flippable, that some ahistorical momentum is building within her party, which might warrant Democrats broadening their sights heading into 2018. “We think that we can go deeper, and potentially shift our focus to some of these states and seats that might have been riskier before,” Vaughan says. “This allows us to play a little more on the offense.”
There's an election on Tuesday and it could be game-changing
Nov. 7, 2017

When it comes to elections, our country undoubtedly focuses the most on the race for the Presidency. But state races matter, too. Catherine Vaughan, CEO of the progressive organization Flippable, broke down some of the reasons why.

USA Today
Democrats have already started their comeback. The next step is Virginia.
Nov. 6, 2017

Flippable brought donations, door-knockers and phone-bankers to Miami to help Florida Democrat Annette Taddeo compete for a state Senate seat. She defeated her Republican opponent by a margin of 3.8 percentage points.  

We face our biggest test yet on Tuesday in Virginia. While the state has increasingly voted for Democrats in presidential elections, its 100-member House of Delegates is 66% Republican, largely due to partisan gerrymandering. Flippable has identified the most competitive districts in the state and given readers an opportunity to learn more about the candidates running in these districts. We’re working with dozens of local and national partners who share our goal of flipping Virginia blue.

We’ve seen millions of Americans activate since last November’s election, channeling their passion and energy into the fight for a stronger democracy. In this moment of fear and uncertainty, we can choose to respond with purposeful action and hope. There are 7,383 seats to win on the way back to retaking the one behind the Oval Office desk. Let’s get to work.

For Democrats, Virginia’s Elections Are a Petri Dish
Nov. 6, 2017

The surge of interest, driven by antipathy to the president, has drawn support from national groups—both traditional Democratic organizations like EMILY’s List and new-wave “resistance” operations like Flippable.

Virginia is a big electoral test for the anti-Trump movement. Here’s what they think they’ll win.
Nov. 4, 2017

At least nine Democratic and progressive groups have invested millions of dollars in winning several competitive races for Virginia’s House of Delegates. Those range from establishment groups like the Democratic National Committee to groups that aren’t even a year old, like Flippable, a digital grassroots organizing group focused on helping Democrats win state legislative seats.

Teen Vogue
What You Need to Know About Washington's Local Elections
Nov. 3, 2017

“We are focusing on the 45th Legislative District because it’s winnable and because it’s strategic,” Catherine Vaughan, CEO and cofounder of Flippable, an organization that aims to turn red states blue, tells Teen Vogue. “Republicans have a one-seat majority in the Washington State Senate. If we flip this district, we flip the entire state of Washington blue. And by flipping Washington, we will strengthen the progressive power of the West Coast, which has been leading the resistance against Donald Trump since his election.”

Associated Press
Power of Anti-Trump Resistance in Question in Virginia Race
Oct. 28, 2017

The group Flippable has targeted five House of Delegate races in the state and expects to net as many donations as it did for Democrat Jon Ossoff in the Georgia special congressional election he lost earlier this year. Co-founder Catherine Vaughan said Democrats need to re-learn the importance of state elections after losing more than 1,000 state legislative seats and several governor's races during the Obama years.

Future of the Democratic Party
Oct. 13, 2017

In its first few months of operation, Flippable has raised roughly $500,000, mostly from small donors. “Half a million [dollars] at the state legislative level is significant,” says Vaughan, Flippable’s CEO. “We’re giving people a clear, easy way to par-ticipate, by donating or volunteering.”

Huffington Post
Meet 5 Organizations Going Online to Drive National Change
Sept. 27, 2017

Our mission is to restore balance in our democracy by flipping state governments from red to blue. Over the past decade, the GOP has used its power over state governments to gerrymander districts and suppress the vote. We need to reverse that trend — through investing in strategic state chambers and seats.
No More Excuses: Here's Why Registering to Vote Really Does Matter. 7 Young Political Leaders and Activists Explain Why.
Sept. 25, 2017

"When Republicans gain power at the state level, one of the first things they do is threaten voting rights. They make registration and voting harder for young people and people of color. Voting rights continue to be a major battlefield for civil rights -- and the way we fight this battle is by registering and voting for Democrats at the local, state, and national level." --Catherine Vaughan, CEO and Co-Founder, Flippable

Center for Public Integrity
Can anti-Trump fervor win elections? These Democrats aren’t seeing the money
Sept. 5, 2017

Flippable, an organization founded after the 2016 elections by Clinton staffers, is among the groups pushing for Democratic victories in Virginia and elsewhere. The organization is focused on identifying districts that could be flipped from Republican to Democrat, and is providing challengers with a national platform and fundraising dollars from across the country.

“Incumbency and dollars are big predictors of victory,” said Catherine Vaughan, CEO of Flippable. “We’re bringing some star power to these challengers.”

Washington Post
Va. transgender candidate raised nearly 20 times more than GOP opponent in June
July 18, 2017

In her effort to unseat a popular incumbent who is seeking his 14th term in office, the former reporter for the Gainesville Times has launched an aggressive campaign since she prevailed in the Democratic primary last month, knocking on voters’ doors each week in search of support this November. [...] Flippable, the New York political consulting firm that has targeted Virginia as a place to win more Democratic seats, donated $10,000.

Inside NOVA
Prince William Democrats raise more money than GOP candidates
July 18, 2017

The newly minted Democratic nominees in the county’s contested House races — Districts 2, 13, 31, 40, 50 and 51 — managed to raise nearly $196,000 from June 2 to June 30. By contrast, the six Republicans in those races pulled in a total of just over $104,000 in the same period. The result is notable because all but one of the Republicans are incumbents, and the Democrats have managed to continue out-raising their GOP counterparts even after the June 13 primary winnowed the field dramatically.

14 progressive startups get $50K each to fight Republican agenda
June 20, 2017

It's an investment in the so-called resistance -- groups that launched after the election of President Trump... Swing Left wants to flip 64 House seats from red to blue. Flippable and Sister District aim to do the same in state races. Indivisible Project made a 27-page manual of strategies for local advocacy. Town Hall Project is all about helping you engage with your representatives IRL. The common thread is using technology to mobilize progressives -- many of whom have never been politically active.

Fast Company
How Tech-Savvy Progressives Plan On Keeping The Momentum Going After Georgia’s Election
April 19, 2017

The organization focuses primarily on state legislative chambers, said Vaughan. It can best be described as a progressive organization that tries to pinpoint the most competitive elections where a red district has potential to “flip” blue. Flippable has been gaining traction as an indispensable resource to local elections; it connects candidates with volunteers and donors and uses data science and targeting to figure out the best ways of pulling off a political upset.

Anger Isn't Enough, So The #Resistance is Weaponizing Data
April 18, 2017

Flippable has emerged as one of the darlings of the movement, founded on the conviction that progressives need to pick their battles wisely—that is, where the data tells them they have the best chance of winning. Founded by two former Hillary Clinton campaign staffers devastated by the election results, Flippable crowdsources funding to help turn red districts blue.

USA Today
The President Trump effect? Democrats see early fundraising surge
April 14, 2017

A new group, Flippable — founded the day after Trump’s win by Clinton campaign staffers in Ohio — is working to drive donations and volunteers from around the country to competitive down-ballot races. This week, the group launched a political action committee aimed at raising $125,000 by mid-June to help Virginia Democratic candidates viewed as likely to “flip” Republican seats.

Flippable’s CEO Catherine Vaughan said she worried that Democratic activism would begin to wane in the months after the election but that hasn’t happened. Flippable’s email list has grown from 600 late last year to 50,000 today.

“We’ve seen consistent engagement,” she said.

Crowdfunding platforms take a data-driven approach to state political campaigns
April 14, 2017

“We are very metrics-driven and focused on two things. What level of engagement can we drive to these races? By channeling the excitement of liberals into certain races, can we move the needle? Attributing wins is difficult, but we have a mindset on, is this working? Is this effective?” Vaughan told TechCrunch.

The American Prospect
The Women's Hour
April 13, 2017

Turpin was the first candidate supported by Flippable, a new group launched by former Clinton campaign aides who have set out to flip state legislative seats from red to blue.

But another Flippable candidate, environmental attorney Stephanie Hansen, won a special election in Delaware in February that enabled Democrats to retain control of the state senate. “If this had happened a year ago, I don’t think we would have been able to raise the level of attention and funds and volunteers for her,” says Flippable CEO Catherine Vaughan of the Hansen contest.

Inside the Grassroots Movement to Groom a New Generation of Democratic Candidates
April 13, 2017

Flippable, which raises money for state legislative races, and the Sister District Project, which helps activists from liberal enclaves connect with competitive contests elsewhere, teamed up to funnel $145,000 to Delaware state senate candidate Stephanie Hansen, whose victory in a February special election preserved Democrats' control of the chamber. 

How Tom Perez is Trying to Fix the DNC
April 6, 2017

The new chairman has personally met with representatives of, the Progressive Change Campaign Committee, the National Domestic Workers Alliance and “flippable,” a new group focused on state legislative and gubernatorial races.

Trusted Resources for the Resistance Against Trump
March 15, 2017

Flippable: Flippable describes itself as “a team of organizers, politics junkies, strategists, and engineers who met each other working on the Hillary Clinton campaign in Columbus, Ohio and Brooklyn, New York.” Their goal is “to turn America blue by building a movement to flip seats.”

Looking at how badly Democrats lost at every level of government and in so many states across the country, they focus on state and local races, building a stronger party from the ground up. So far Flippable has participated in three special elections, helping Stephanie Hansen keep the Delaware statehouse blue, and while they weren't as successful in Virginia, they made the races much closer than they'd ever been and built a base of devoted volunteers ready to act in future races. Their next big test is the special election to replace former congressman and now Health and Human Services Secretary Tom Price in Georgia, in which they're supporting Jon Ossoff.

An Ambitious New Program Wants to Support the Democrats' Surge
March 13, 2017

Meanwhile, Gupta and Mylavarapu have already picked their first fellow: Flippable, a non-profit that works to turn vulnerable Republican state legislatures into Democratic ones. Flippable, which was founded by a group of Hillary Clinton campaign staffers, urges Democrats across the country to support local district races, and highlights which districts are the most, well, flippable. Already, the organization is seeing results: During the state senate race in Delaware, Flippable directed more than $100,000 in donations to help get Democrat Stephanie Hansen elected.

“That’s the perfect example of the kind of organization we want to help,” Gupta says. “We’ve got someone who is burning through her savings, has a really good idea, a team of engineers, is deploying resources in effective ways right now, and needs a lot of help getting to the point of viability.”

USA Today
How America Got Stephanie Hansen Elected to Senate
March 8, 2017

Here's the idea behind organizations like Flippable: If you're a Democratic Party voter in a politically “safe” district, your donations and phone calls might not make a difference. But they might in a close, key race, like Hansen's. Had she lost, Republicans would have broken the Democrats' complete hold on state government.

“The idea is to build a more informed set of donors who can jump into pivotal races,” said Catherine Vaughan, chief executive officer and a co-founder of the group. “We wanted to build understanding on the importance of legislative races and how they are interconnected to what happens on the national level.”

The New Grassroots
March 4, 2017

The firm’s engineers are still working on that model, but if you ask Raser-Schramm, they already demonstrated their ability to organize a nationwide progressive network around a winnable state legislative election. He credited Flippable with spurring the tremendous surge in grassroots fundraising and volunteering that he said was unlike anything he had seen in 14 years in Delaware politics. Thanks to Flippable, he said the campaign received donations from people in all 50 states and the District of Columbia, totaling $130,000 out of the campaign’s total haul of $475,000.

Why a Local Delaware Election Gives Democratic Strategists Hope
March 1, 2017

As the first truly close special election for Democrats since Trump's election — and one that could have switched control of the Delaware state house if Hansen lost — it became a trial ground for the tactics these groups are using to get activists involved in elections.

“Stephanie didn't have to fundraise,” says Raser-Schramm. Unlike many candidates, “she didn't spend much time on fundraising calls. She was out knocking on doors from 11 AM until dark.”

Between Flippable and Sister District, over $145,000 was raised for Hansen's campaign, a massive sum for such a small election.

The American Prospect
Huge Demonstrations, Huge (Low Dollar) Donations
Feb. 16, 2017

A big focus for many Democrats is rebuilding state legislatures dominated heavily by Republicans, with an eye to the redrawing of district lines that will take place following the 2020 census. Republicans control 32 of the nation’s 50 state legislatures, and in half the states, the GOP controls both the legislature and the governor’s mansion.

That’s prompted the web startup Flippable to mobilize Democrats to “flip” state legislative seats from red to blue. The group has netted about $180,000 since its mid-November launch, in donations averaging $24 apiece. Flippable organizers put a grand total of $100 into Facebook ads, but otherwise raised the money entirely by word of mouth.

11 Simple Ways to Change the World that Won't Totally Overwhelm You
Feb. 14, 2017

Ever heard the phrase “All politics are local”? That’s the premise of Flippable, a campaign to “flip” Republican-controlled states by zeroing in on local races where a Democrat has the potential to win an upcoming election. Currently, the Senate and the House of Representatives are controlled by Republicans and the majority of states have Republican governors. Flippable seeks to organize people in states where certain Republican candidates are considered vulnerable by engaging the communities who live there. Get on board now—especially if you’re in North Carolina, New Jersey, or Virginia—and you could have a real impact on upcoming elections in 2017.

Deutsche Welle
In the face of Trump, resistance takes to the internet
Feb. 12, 2017

Their ultimate goal is to build a data model that will show people how “flippable” a given district is - that is, how competitive could a campaign there be between a Democrat and a Republican. Currently, they're tracking all 7,400 state legislative races that are coming up.

NBC News
Want to Resist Trump’s Agenda? There’s an App for That
Feb. 8, 2017

Flippable wants to make state legislative races sexy. It's a tall order, but comes as Democrats everywhere put renewed emphasis and resources into flipping statehouses ahead of congressional redistricting in 2020.

The app's founders are developing a statistical model to anticipate which state legislative districts are the most “flippable” and important, and have already funneled $135,000 for four candidates they've endorsed in upcoming special elections - a significant sum in low-spending state legislative races.

“I think there is some fatigue in this space in the communications that we get from standard Democratic groups and I think that's why some of these groups have sprung up,” said Catherine Vaughn, Flippable founder and CEO, who is also former business consultant and Stanford MBA who worked on the Clinton campaign in Ohio.

The "Indivisible" Leaders Share Why They've Still Got Hope In Donald Trump's America
Jan. 6, 2017

Chris Walsh of Flippable sees now as a time for Democrats and progressives to reorient their priorities. “I'd always been that irritating person going ‘we need to pay more attention to state legislatures,’” Walsh said, referring to his time working on Democratic campaigns before the election. “The most shocking thing to us has been how willing people have been to think about things outside of just the national landscape. We're pretty focused. We're doing the state legislatures, cheap seats — take back our country through winning elections.”

10TV targets political races and causes
Dec. 7, 2016

The aftermath of the November election brought an epiphany to a group of Hillary Clinton supporters who came from out of state to campaign for her in Ohio.

“It was an utter shock we were completely taken back what we had seen in Ohio was so different from the results that were coming in,” says Catherine Vaughan creator of

The group says the election taught them that in order to make a change in the political landscape they need to be more focused. So Vaughan brought in several experts in statistics and analytics to help them best target races they could flip.

These former Clinton staffers are looking to disrupt local politics with their new startup
Dec. 5, 2016

It's a simple but elusive combination that Flippable hopes to achieve: information, and action. And with Democrats reeling from the election, Vaughan and her like-minded teammates weren't about to wait for the fervor to die down. The startup is by Democrats, for Democrats, with a focus on the growing tide of voter suppression laws. 

Still in its infancy, the organization is working on finding funding, but has already accrued a small following thanks to its email newsletter, which runs down the different ways its readers can begin making an impact, such as a petition to get Facebook to extend its election notification features.

Joseph Bandera-Duplantier, an engineer working on the project, said he envisions a “FiveThirtyEight-style” map which lets users interact with different regions across the country.

“You'll be able to drill down into each state and see which individuals races are the most Flippable and then take action,” he added.

7 extremely useful sites and apps to help you organize in Trump's America
Nov. 29, 2016

Flippable's main goal is simple: to help turn “America blue” by building power at all levels of government, both federal and state.

While state politics may not generate the same energy and theater as national politics, Democrats desperately need to control more state legislatures if they have any hope of stopping gerrymandering and recapturing Congress and the Oval Office.